Priorities
Modern farm machines are seen as a main driver for increased sustainability, efficiency and competitiveness in farming nowadays. Smart technologies, developed by the industry, have proven to reduce the impact of farming practices in EU agriculture. The European agricultural machinery industry is fully committed to produce machines that on top of being the main working tools for the farming community, can help in solving environmental challenges while increasing productivity and bringing economic benefits for all actors involved. The key words for the industry are fast, accurate, versatile and intelligent. Crucial actions to achieve the expected results involve measuring, transferring and receiving, analysing, and acting accordingly.