The videos present the challenges farmers are facing in different regions & good practices they are adopting in order to improve their farming systems



The NEFERTITI consortium has been working on finding and designing new approaches to agricultural knowledge sharing from its beginning. A project whose successful implementation highly depends on on-farm and on-field demonstration, NEFERTITI faced difficulties in 2020 linked to the Covid-19 pandemic and consequent obstacles to gatherings and travel, and therefore had to restructure its practices.

One great example of this was the Knowledge exchange organized between October and December 2020 among partners, to share technical knowledge and provide insights on how to expose ideas more efficiently while helping farmers engage with their audiences. The exchange focussed on the concepts of Storytelling and Storyboards, and it involved Hubs coaches and other NEFERTITI partners.

Storytelling can be a wide range of practices, but overall, an umbrella term of a method for designing user experiences. In the context of NEFERTITI this means to put a farmer in the centre of the story. While so far, the rule has been to focus on the problem or on the technology, the focus in now on the users. Storytelling is also an effective approach for creating compelling experiences.

In total, 44 storyboards were produced, and the enthusiasm and creativity demonstrated were striking. The exercise helped learn new ways to simplify messages for broader audiences, and created a lot of very informative material.

Most of the videos are already available on the FARM DEMO Youtube Channel here.

A little competition helped keep things lively. On the last session of the Knowledge exchange participants had a chance to vote for their favourite Storyboard, and below you can find the videos of the three winners.

  • N°1: Network 7 – Germany / Naturland:

  • N°2: Network 9 – France / IFV- Chambre d’Agriculture de Gironde :

  • N°3 : Network 6 – Germany / Bioland :

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This project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement No. 772705.