Document: 2019-12_CEMA_Business_Barometer_Report.pdf

The general business climate index of the agricultural machinery industry in Europe continues to move in the recession zone. Both the current business evaluations and turnover expectations are negative across all segments. Meanwhile, arable equipment appears to be particularly affected.

However, the current recession phase, unlike the previous one, may only be a comparatively shorter, temporary correction. In any case, although the industry representatives' expectations for the coming six months are negative across all segments, their turnover forecast for 2020 as a whole is flat. Conversely, this means that at some point from the middle of next year, the market would have to turn positive again.

In comparison with their 2020 full-year turnover forecast, industry representatives see Europe (and the USA) even performing above average. Within Europe, currently France remains by far the strongest market, but the prospects for the coming six months have become more mixed. On the other hand, for all other markets, the six-months expectations of the industry representatives have improved, albeit mostly from a negative level. 

Barometer 12 2019