EU40 – AFCC event: Innovation – a buzzword or crucial tool for increasing sustainability in the food chain?

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#EUFarm2Fork has huge expectations from the food chain but is it delivering on its promises to adequately support the food chain? 

There is a lot of talk about innovation being the key to the sustainable transition delivered by Farm2Fork strategy. Is it just a buzzword or are there real mechanism and legislative vehicles to concretely support innovation in the food chain? 

Is the food chain innovative enough? Is it ready for the change? What innovation is taking place already in the food chain and what else has to be done in order for innovation to reach the market? 

EU40, in collaboration with the Agri Food Chain Coalition*, is organising a virtual discussion in the style of its succesful ongoing #EU40Talks sessions. We will bring together innovation specialists, experts of the agrifood industry, as well as European Commission representatives and Members of the European Parliament. 

Panel:

– Pekka Pesonen, representing AFCC

– Alexander Bernhuber,  MEP (EPP)

– Nathalie Sauze-Vandevyver, Director, DG AGRI – Quality, Research and Innovation, Outreach

– Martijn Buijsse, Founder of farmUP

– Alessandro Da Rold, Moderator & Managing Director EU40 

Registration is open here

*CEMA is part of the Agri-Food Chain Coalition (AFCC). A joint initiative representing 12 leading associations across the agri-food system. Members represent European farmers, cooperatives and companies from agriculture and livestock sector, farm equipment, plant and animal breeders, fertilizers, crop protection, animal health, feed and biotechnology-based products and the agricultural trade. www.agrifoodchaincoalition.eu